2023-654 Marketing partner for US website maintenance

Description

AHDB intend to procure a Contract to a successful Supplier for the provision of a Marketing partner to provide website maintenance and other duties on behalf of AHDB in the United States. AHDB are looking to appoint a Marketing partner to help us to: • Write copy for our website (news/newsletter/blog/) • Upload the content on the website (news/videos/collaterals/etc...) • Maximise and track engagement with AHDB's core target audience on-line • Encourage this target audience to make contact with AHDB for information and track their interaction with us on-line • To monitor performance of the website (SEO) • To increase our collection of e-mail addresses, helping to create a database, therefore a community, which we want to keep informed • To work closely with our social media agency • To work closely with AHDB Digital Department to is responsible of the hosting, the webpage maintenance and design • To be familiar with USA English The successful agency must have experience in writing content for the US market, our targeted market. Evidence of this will be required and is a Pass/Fail criteria. If evidence is not provided within your proposal, this will lead to an automatic fail and the rest of your proposal will not be scored. This contract is for one year only, with a budget range of between £55-60k. The closing date for this opportunity is Noon on the 11th January 2024. The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.

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