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| Source: | Find a Tender Service (FTS) |
| Notice Type: | Award notice |
| Buyer: | VisitBritain/VisitEngland |
| Main Category: | Services |
| Procurement Method: | Award procedure without prior publication of a call for competition |
| Tender Status: | Complete |
| Estimated Value (ex. VAT): | Not specified |
| Release Date: | 19 September 2023 |
| Application Deadline: | — |
| Procurement ID (OCID): | ocds-h6vhtk-040201 |
| Notice Reference: | 027651-2023 |
This contract will be used to cover all spend under a total £50k on the social media platforms Facebook and Instagram.<br/><br/>On these platforms, VisitBritain content reaches a small<br/>audience, (Meta estimates organic reach to be under 5% of your audience), however by paying for content to be<br/>“boosted” to a larger audience this increases reach,<br/>engagement and therefore improves social media<br/>performance, which contributes to VisitBritain’s ROI<br/>calculations.
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