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| Source: | Find a Tender Service (FTS) |
| Notice Type: | Award notice |
| Buyer: | Menter a Busnes |
| Main Category: | Services |
| Procurement Method: | Open procedure |
| Tender Status: | Complete |
| Estimated Value (ex. VAT): | Not specified |
| Release Date: |
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| Application Deadline: | — |
| Procurement ID (OCID): | ocds-h6vhtk-039a42 |
| Notice Reference: | 014862-2023 |
All 2 notices for this procurement, oldest first.
MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN
Earlier notices predate the Procurement Act 2023 (commenced 24 Feb 2025) and therefore don't carry UK1–UK17 codes.
A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working collaboratively to highlight the authentic and unique food & drink on offer and available in Wales. The purpose of the campaign is to encourage visitors to make Welsh food and drink part of their visitor experience. The campaign should target Welsh consumers who will visit other parts of Wales as well as GB Consumers who have an affinity to Wales, from Easter and in the lead up to Whitsun 2023. The chosen supplier will be able to demonstrate use of highly targeted and measurable media planning technology and capabilities that will identify key audiences in Wales and GB based on their attitudinal behaviours.