Website and advertising tracking

Description

A tracking portal, providing data on advertising streams for requested websites, which are considered to be involved in copyright infringement. The following are the minimum requirements of the advertising portal; • Total amount of adverts placed across IWL domains • Total estimated advert impression across IWL domains • Total number of brands • Total advert intermediaries • Total IWL domains that have advertising on them • Total advert sector • Eco system breakdown over date period • Advert campaign type e.g., sponsored content, unidentifiable brands, gambling, adult, fraud & malware, major brands, other brands, etc. • Breakdown of adverting sector/ sub sector. E.g., shopping, technology, business, adult, gambling etc. • The ability to click on a domain and getting a screen shot of the domain and the advert. • All data must be visually represented though charts and diagrams. Being able to change how the data is represented. • The option to download all data or individual selected data in an Excel or .csv format. • Adjustable date range • Being able to focus on one or selection domains • Being able to focus on a particular type of Advert campaign type e.g., brands, gambling, sponsored content, etc. • Being able to focus on a particular brand • Provide a quarterly report in a particular area like gambling adverts

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