WWF-UK PHILANTHROPY TEAM PR/MEDIA BRIEF FOR 2030 CIRCLE

Description

We are looking to work with a PR/marketing agency with experience of working with HNWs and Philanthropists to act as an adviser and help us test and deliver a marketing strategy via paid media as an acquisition tool to drive the 2030 Circle's growth rate over 12 months. We believe this approach will help create a fertile ground for direct approaches, communications, and events as a result of increased visibility in our key audience. (Please click on the linked document to find out more on 2030 Cicle) Our target audience would be HNW Philanthropists (those embarking on an enviro philanthropy journey), wealth/philanthropy advisors, and business and finance leaders/executives, board members, investors, financial institutions, senior sustainability/CSR professionals. We are seeking an agency with experience of working with HNWs and Philanthropists to advise on the best approach and strategy for paid media/PR as an external Acquisition Tool to drive the 2030 Circle's growth rate. This could involve editorial and advertorial opportunities, both print and digital, and on social channels such as LinkedIn. Any strategy would need to emphasise a feeling of community and demonstrate strength in the collective. Expected deliverables We would like any proposed tactics and strategy to feature a clear set of deliverables and rationale, such as: research and interviews; profiles; types of PR pitches and suggested content/topics e.g. banner ads/op-eds/blog posts; suggested influencers; and a timeline of activity over the next 12 months. Please also supply some previous case studies of working on strategies aimed at HNW audiences.

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