(NU/1589 – 68) Postgraduate and Undergraduate Tracking and Insight Products

Description

We are seeking to appoint a supplier to provide continuous tracking data on HE applicant needs, intentions, motivations, and decisions across both the undergraduate and postgraduate markets. The supplier specifically is required to provide the following products and services: Products 1) Access to Undergraduate Applicant key trends, tracking their changing needs, intentions, motivations, and decisions based on annual data collection from 2006 to the present, including: a) Exploration of key decision-making factors b) Benchmarking of all individual UK HEI’s performance c) Benchmarking of key trends based on subject choice d) Filtering at demographic, institutional, academic, attitudinal, and user segmentation levels e) Qualitative and emotional drivers – fully explorable verbatim comments to highlight key research areas 2) Access to Postgraduate Applicant key trends, tracking their changing needs, intentions, motivations, and decisions based on annual data collection from 2013 to the present, including: a) Exploration of key decision-making factors b) Benchmarking of all individual UK HEI’s performance c) Benchmarking of key trends based on subject choice d) Filtering at demographic, institutional, academic, attitudinal and user segmentation levels e) Qualitative and emotional drivers – fully explorable verbatim comments to highlight key research areas Services 1) Direct access to a suite of dashboards to fully explore the data at a granular level across these 2 key market areas: Undergraduate, Postgraduate 2) Annual workshops to deep dive on key analysis areas with the suppliers’ senior researchers, access to periodic expert trends and insight reports based on the latest data from the tracking suite and opportunities to form student/applicant panels for exploration of key themes. 3) Access to a research panel of 150,000 highly profiled 16-30s, who are available for online surveys, trackers, polling, audience measurement, benchmark studies and other research projects. 4) Provide a single Account Manager for updating and managing the products.

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