Web Optimisation Platform
| Source: | Find a Tender Service (FTS) |
| Buyer: | University of Exeter |
| Main Category: | Services |
| Procurement Method: | Open procedure |
| Tender Status: | Planned |
| Estimated Value (ex. VAT): | £240,000 |
| Estimated Value (inc. VAT): | £288,000 |
| Release Date: | 8 September 2025 |
| Application Deadline: | — |
| Contract Start Date: | 17 November 2025 (Estimated) |
| Contract End Date: | 16 November 2026 (Estimated) |
| Contract Duration: | 1.0 years |
| Procurement ID (OCID): | ocds-h6vhtk-059614🔒 BidWriter |
| Notice Reference: | 054763-2025🔒 BidWriter |
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Description
We require a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives. The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works. We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website.
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Estimated Value
£240,000
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