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| Source: | Contracts Finder |
| Notice Type: | Award update |
| Buyer: | The National Archives |
| Main Category: | Services |
| Procurement Method: | Open procedure (below threshold) |
| Tender Status: | Complete |
| Estimated Value (ex. VAT): | £126,390 |
| Release Date: | 24 March 2026 |
| Application Deadline: | 3 February 2023 |
| Contract Start Date: | 15 March 2023 (Estimated) |
| Contract End Date: | 30 April 2027 (Estimated) |
| Contract Duration: | 4.2 years |
| Procurement ID (OCID): | ocds-b5fd17-5275189a-0ede-40af-beb9-e66a2a9e95de |
| Notice Reference: | 53faff94-7f27-45bc-9c27-c7e835b93c00-889813 |
All 4 notices for this procurement, oldest first.
Email Marketing
Earlier notices predate the Procurement Act 2023 (commenced 24 Feb 2025) and therefore don't carry UK1–UK17 codes.
View Original Notice
Access the full notice on the official portal
We send around 30 million emails per year to over 325,000 subscribers, featuring a wide variety of content and targeted at a wide variety of audience and stakeholder groups. Email remains our single most effective way of directly communicating with our customers, and has proven particularly effective throughout the Covid-19 pandemic. Our main weekly email update is sent to just over 325,000 subscribers, and contains a mix of content that reflects the public-facing work and services offered by The National Archives. We also send several supplementary mailings to subscribers on top of this update, primarily retail promotions for our online shop and events programme, targeted at subsets of our mailing list. We also distribute a number of specialist campaigns, focused on different areas of our work, to various stakeholder lists. The subscriber numbers above are expected to grow during the term of the contract - up to about 370,000 subscribers and 36 million emails sent. Our current email marketing contract expires at the end of April 2023, and we are looking for a supplier who will not only deliver this service for us from 1 May 2023, but ensure a seamless transition between the end of the existing contract and service commencement under this new contract; we therefore expect this contract to commence on or before 1 April 2023 to facilitate this handover period.
Published contracts in the last 12 months
145
total contracts
£127.6m
total value
£1,386,935
average contract size
Typical categories
Pipeline status
Not addedContract imported automatically · AI writes the response
Application Deadline
3 February 2023
Closed
Estimated Value
£126,390
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